Wondering how you can reach your potential customers or attract new ones? Maybe you already have a website and are looking to create a landing page to amp up sales. A landing page is a single web page on which visitors can "land" after clicking through from an email, ad, or other digital site. With a landing page, you can attract new customers while also making the buying process easier for a customer who has either already decided to buy your product or service or is at least interested. This blog is a compilation of simple, easy-to-implement action steps you can take to create high-impact, solution-oriented landing page copy. You will also know what not to write. Copywriting is an age-old skill, and some quotes (like the following) do wonderfully well in sharing some wisdom. "People do not buy goods and services. They buy relations, stories, and magic." - Seth Godin "Copy is a direct conversation with the consumer." - Shirley Polykoff If you'd li...
Landing page tips and tricks, including copywriting, design, and strategies