Landing Page Insights: Why do You Need a Landing Page?

Wondering how you can reach your potential customers or attract new ones? Maybe you already have a website and are looking to create a landing page to amp up sales.

A landing page is a single web page on which visitors can "land" after clicking through from an email, ad, or other digital site.

With a landing page, you can attract new customers while also making the buying process easier for a customer who has either already decided to buy your product or service or is at least interested.

This blog is a compilation of simple, easy-to-implement action steps you can take to create high-impact, solution-oriented landing page copy. You will also know what not to write.

Copywriting is an age-old skill, and some quotes (like the following) do wonderfully well in sharing some wisdom.

"People do not buy goods and services. They buy relations, stories, and magic." - Seth Godin

"Copy is a direct conversation with the consumer." - Shirley Polykoff

If you'd like consultancy or advice regarding landing pages, feel free to start a conversation.

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The Use of Photos and Videos in Landing Pages

You probably already have heard this saying, “A picture is worth a thousand words.” The same principle applies to landing pages. Use images that are: Large and high quality. Never used blurred pictures; Images relevant to your product or service; Attention-grabbing photos. Some of the pointers that I use to make sure my image is kick-ass are as follows: Optimized image sizes and loading times Who wants a website to take a shitload of time to even load - might be even to put visitors to sleep, never mind take a buying action. Action step : Ditch slow-loading images that take longer than 3 seconds to load. Alt text for the images for increased visibility and SEO Adding Alt-text is a simple step, yet it can be easily missed or forgotten. Alt text (alternative text) describes how an image appears or functions on a page. Screen readers, which visually impaired people use, read aloud alt text. Action steps: The Alt text option is usually accessible by image properties. Sim...

Landing Page Copy: Why Social Proof Works Wonders?

Reviews, customer logos, and testimonials - Social proof proves that others have taken your offer and experienced the advantages you claim. It promotes trust and persuades others to have it as well. People are much more likely to do business with sellers whose products or services have been validated by other buyers. This is called ‘social proof’. I never underestimate the power of: Reviews: I always ask my customers to write genuine reviews. Deal-breakers are usually fake reviews, most customers can pick up those in a notch, especially if they sound robotic. Deal-makers are personal reviews where past customers share experiences regarding my product/service and most importantly, how they felt . Nobody expects flawless perfection: If my page shows all positive reviews and no negative ones, it can project shadiness. Point to note: Customers know things do go wrong in a while, they are more interested in how you dealt with an unforeseen situation. How to add social proof to your...

Landing Page Copy: How to Write Captivating Call-to-actions (CTAs)

A call to action or a CTA i s self-explanatory. It gives the visitor something to do along the lines of making a business decision. With a call-to-action, a user can: Buy your product or service. Sign up for your newsletter. Contact you or your representative. Make any business decision or otherwise. Where is the Call-to-action best placed? A call-to-action gives your reader something to do. Although the strategies involving a call to action are numerous, the following CTAs can help. Learn more with XYZ (company name). Save money with ABC Take it easy with filler words Avoid “-ly” words. “Learn more” is better than “ Learn more quickly.” Buy now is a typical call-to-action used if it makes you fill in a lot of information. Use FOMO to trigger an action More often than not, FOMO or “Fear of missing out” captures attention while also creating urgent yet effective responses. Using CTAs driven by FOMO, you can tap into the primal human emotions of greed, panic, comparison, curiosity, and ...

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