Landing Page Insights: Why do You Need a Landing Page?

Wondering how you can reach your potential customers or attract new ones? Maybe you already have a website and are looking to create a landing page to amp up sales.

A landing page is a single web page on which visitors can "land" after clicking through from an email, ad, or other digital site.

With a landing page, you can attract new customers while also making the buying process easier for a customer who has either already decided to buy your product or service or is at least interested.

This blog is a compilation of simple, easy-to-implement action steps you can take to create high-impact, solution-oriented landing page copy. You will also know what not to write.

Copywriting is an age-old skill, and some quotes (like the following) do wonderfully well in sharing some wisdom.

"People do not buy goods and services. They buy relations, stories, and magic." - Seth Godin

"Copy is a direct conversation with the consumer." - Shirley Polykoff

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The Use of Photos and Videos in Landing Pages

You probably already have heard this saying, “A picture is worth a thousand words.” The same principle applies to landing pages. Use images that are: Large and high quality. Never used blurred pictures; Images relevant to your product or service; Attention-grabbing photos. Some of the pointers that I use to make sure my image is kick-ass are as follows: Optimized image sizes and loading times Who wants a website to take a shitload of time to even load - might be even to put visitors to sleep, never mind take a buying action. Action step : Ditch slow-loading images that take longer than 3 seconds to load. Alt text for the images for increased visibility and SEO Adding Alt-text is a simple step, yet it can be easily missed or forgotten. Alt text (alternative text) describes how an image appears or functions on a page. Screen readers, which visually impaired people use, read aloud alt text. Action steps: The Alt text option is usually accessible by image properties. Sim...

De-coding Landing Pages: What Are they?

I think of landing pages as marvels of art mixed with a tinge of logic and structure. For me, a landing page is my decorated shop. If a visitor makes their way to my shop, he either has an interest or intent to buy a solution to a problem he is battling. The question that I ask myself is - Can I provide them with the solution he is looking for? Point to note : Customers pay for solutions , not products or services. They like a product or a service only because it serves their needs, wants, or solves problems. Another point to note: Customers want a smooth, stress-free journey during the whole buying process - also known as the customer journey. What is Landing Page Copy - and What it is NOT? To understand what Copywriting is, let’s first understand what it is not . Copywriting is not text that you can slap on your web or landing page. Landing copy that gets your visitor interested does the following: Intends to solve a problem. Connects with your visitor on ‘their’ level...

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