De-coding Landing Pages: What Are they?

I think of landing pages as marvels of art mixed with a tinge of logic and structure. For me, a landing page is my decorated shop. If a visitor makes their way to my shop, he either has an interest or intent to buy a solution to a problem he is battling.

The question that I ask myself is - Can I provide them with the solution he is looking for?

Point to note: Customers pay for solutions, not products or services. They like a product or a service only because it serves their needs, wants, or solves problems.

Another point to note: Customers want a smooth, stress-free journey during the whole buying process - also known as the customer journey.

What is Landing Page Copy - and What it is NOT?

To understand what Copywriting is, let’s first understand what it is not.

Copywriting is not text that you can slap on your web or landing page.

Landing copy that gets your visitor interested does the following:

Intends to solve a problem.
Connects with your visitor on ‘their’ level.
Guides and directs your visitor than hard-sell.

Copywriting that pushes visitors away typically does the following:

Focuses on fancy words and phrases to only get attention.
Only showing how great you or your services are.
Error-prone and poorly written, eventually turning the visitor away.

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Landing Page Copy: Why Social Proof Works Wonders?

Reviews, customer logos, and testimonials - Social proof proves that others have taken your offer and experienced the advantages you claim. It promotes trust and persuades others to have it as well. People are much more likely to do business with sellers whose products or services have been validated by other buyers. This is called ‘social proof’. I never underestimate the power of: Reviews: I always ask my customers to write genuine reviews. Deal-breakers are usually fake reviews, most customers can pick up those in a notch, especially if they sound robotic. Deal-makers are personal reviews where past customers share experiences regarding my product/service and most importantly, how they felt . Nobody expects flawless perfection: If my page shows all positive reviews and no negative ones, it can project shadiness. Point to note: Customers know things do go wrong in a while, they are more interested in how you dealt with an unforeseen situation. How to add social proof to your...

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