The Use of Photos and Videos in Landing Pages

You probably already have heard this saying, “A picture is worth a thousand words.” The same principle applies to landing pages.

Use images that are:

• Large and high quality. Never used blurred pictures;

• Images relevant to your product or service;

• Attention-grabbing photos. 

Some of the pointers that I use to make sure  my image is kick-ass are as follows:

1. Optimized image sizes and loading times

Who wants a website to take a shitload of time to even load - might be even to put visitors to sleep, never mind take a buying action. 

Action step: Ditch slow-loading images that take longer than 3 seconds to load.

2. Alt text for the images for increased visibility and SEO

Adding Alt-text is a simple step, yet it can be easily missed or forgotten. Alt text (alternative text) describes how an image appears or functions on a page. Screen readers, which visually impaired people use, read aloud alt text.

Action steps: The Alt text option is usually accessible by image properties. Simply briefly write what your image is about. 

Bonus: Alt-text also helps Google understand the image beyond image search, increasing visibility and helping SEO.

3. The all-important placement of the image

Just as imagery entices the visitor to take action, so does the placement. 

Action steps:

• Place images at the most important part of the content.

• Guide the visitor’s eye.

• Avoid stock images.

• Experimenting with design elements such as images, graphics, and icons helps.

If you'd to know more about how to write CTAs, check out this blog.

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