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Landing Page Copy Strategy: How to Focus on Customer Benefits

Everyone is tuned to the “What’s in it for me - WIIFM” station.

Human beings are constantly thinking about themselves. Focus on the benefits and solutions.

Your existing or potentially new customers visit you to find out what is in it for them.

How a customer benefits from our service?

Let’s study some content lines to give you a better idea.


  • Our Delivery service has ABC features OR

  • Tired of the endless waiting for food deliveries, try our laser-fast delivery service


The second statement is more benefit-focused, hence more likely to appeal to the visitor.


Let's look at another example.


  • Our product helps you become ABC by doing XYZ

  • Tired of the hunt? Get a compatible partner on our dating app.

 

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