Landing Page Structural Elements: The Header

A high-converting landing page almost always follows a structure.

Let’s see how specific strategies can help orchestrate an engaging landing page.

Typically, a landing page cover consists of the following:

The Heading
Subheading
Button
Images

In this piece, we will explore the structural element: the header.

The Headline is the first thing that a visitor will read. Let’s explore some strategies.

1- Clarity: It has to be clear - so the reader isn’t left wondering what it’s all about!

Example: “Relieve ear pain Instantly with AY Ear Drops: Medically approved formula”.

2- Packs a punch: A punch wouldn’t hurt - make it exciting or attention-grabbing.

Example: “You’re Running Out of Energy! Here’s How to Fix It.”

3- Curiosity: Throw some curiosity into the mix.

Example: “Suppose This Happened on Your Graduation Day!”

4- Solution-oriented: Show how you are solving the problem for your customer.

Example: “Waking up tired every day? Learn how to improve your sleep”.

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