Landing Page Copy: Why Social Proof Works Wonders?

Reviews, customer logos, and testimonials - Social proof proves that others have taken your offer and experienced the advantages you claim.

It promotes trust and persuades others to have it as well.

People are much more likely to do business with sellers whose products or services have been validated by other buyers.

This is called ‘social proof’.

I never underestimate the power of:

Reviews: I always ask my customers to write genuine reviews.
Deal-breakers are usually fake reviews, most customers can pick up those in a notch, especially if they sound robotic.
Deal-makers are personal reviews where past customers share experiences regarding my product/service and most importantly, how they felt.
Nobody expects flawless perfection: If my page shows all positive reviews and no negative ones, it can project shadiness.

Point to note: Customers know things do go wrong in a while, they are more interested in how you dealt with an unforeseen situation.

How to add social proof to your page?

Some of the ways of exhibiting social proof and validation are:

Showing the number of signups
Awards and recognition
Testimonials
Reviews

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